Digital marketing tips and tricks generally revolve around establishing a connection with the people who will buy your products (and hopefully post about it on their social media channels). There are many ways to establish a connection, but few produce enough of a splash to reward you and your team for the time it takes. Let’s take a closer look at a few tried and true digital marketing tips designed to inspires customer loyalty, without eating up all of your time:
Understand that Social Media is Getting Very Stingy
Once upon a time,the Mark Zuckerberg’s of the world could walk into a Venture Capital pitch and explain that what they were building was the future. It would be profitable, one day, through sheer scale and impact. Then, they could take their millions of dollars in investments and run their website for years, without showing a profit. Since the Great Recession, those stories have become modern day fairytales. And, like most fantasies, the bubble bursts when they’re offered up in Initial Public Offerings (IPO’s). So, guess what, for businesses that have a social media presence, this is very bad news. All of those amazing posts you put on your page are being muffled, on-purpose, by Facebook and Twitter. So, in order to get the organic reach your brand needs to grow, you have to switch to non-organic, paid post promotion. How do paid posts on Facebook work? When you publish your post to your company’s page, you’ll see a Boost option on Facebook. Setting the budget will dictate how many people see and potentially interact with your post. This information will be displayed next to the slider that controls your advertising budget. Facebook will strategically insert your sponsored post into the newsfeed of your followers, their friends, and other Facebook users that meet your demographic settings.
Your Social Media Presence is like 911 for Your Customers;Response Time Matters
When things go wrong, your customers are turning to social media messaging to get a quick resolution to their issue. Who wants to wait on hold and listen to elevator music, transferring from department to department to have their issue resolved? Your customers are comfortable with social media, they trust it and expect you to answer their message within minutes, if not seconds. Your company or organization needs to assign social media reps, on call in shifts that cover the 24 hours in a day. If you fail to answer in a timely manner, no matter the hour, your customers will assume that you just don’t care. Or, worse yet, you’re trying to avoid them because you know you’ve messed up.
A client that feels ignored becomes your competitor’s next customer. Focus on the digital marketing ideas that add value to your customer’s daily life. Pay to boost posts they’d be interested in, and properly target those posts to avoid cluttering everyone’s newsfeed unnecessarily. When your customers do reach out, respond quickly to messages in a way that treats the customer with dignity, creating a positive customer interaction.