While some entrepreneurs have long ventured into social media marketing, others are yet to acknowledge its huge significance.
Social media is advancing each day. Years back, it was known as a medium of socializing, and making friends. But in this present era, it has become a powerful marketing tool that most entrepreneurs are taking advantage of to move their businesses to the next level.
According to Hubspot, 92% of marketers in 2014 testified to the positive impact of social media marketing. They agreed that social media was important for their business. And according to Statista, 97% of the global shares of businesses have embraced social media marketing.
As social media is becoming more valuable each day, many entrepreneurs haven’t failed to harness its power for the growth of their businesses.
Here are four reasons why you should embrace it with open arms.
1. Better Communication
Social media gives you an opportunity to hear what your customers are saying. For example, on Twitter and Facebook, customers can easily send a direct message via a brand’s page or profile. This makes it easier for entrepreneurs to keep their potential customers.
This means, they can provide necessary solutions when a customer faces any difficulty.
Social media also helps entrepreneurs know the wants of their customers. “Are they satisfied with your products?” “Do they think your competitors are delivering a better service than you are?” These questions can only be answered when you reach out to your customers. And communicating with them would involve a tedious process in the absence of social media.
2. An Increase In Sales
From Hubspot’s statistics, more than half of marketers who’ve taken advantage of social media report that it has helped them improve sales.
As an entrepreneur, every post you make on a social media platform counts. If it reaches the right person, then you’re likely to get a conversion–with no stress.
When you have a following, a single tweet can drive a reasonable amount of traffic to your website (or product page) and with decent traffic, there will definitely be a conversion.
3. Decrease In Marketing Cost
Social media marketing helps entrepreneurs spend less. TV advertising is no more as necessary as it used to be to showcase your products to the right audience. The low cost of using social media is also quite attractive.
As an entrepreneur whose services and products are location sensitive, with the aid of social media, you can market your products to the right audience at the right time.
For example, with Facebook ad targeting feature, advertisers can get their promoted content displayed to an audience living in a specific location or a particular description and demography.
4:Increased Brand Awareness
With over 1.17 billion monthly active users on Facebook, and an average of 313 million monthly active users on Twitter, the point is crystal clear; Your business can get the exposure it deserves via social media marketing.
Social media also helps entrepreneurs in expanding their reach. The more the number of people talking about you on social media, the more exposure you get. People get to know about you and it is saved somewhere in their memory, to be called up at the slightest need. You are thrown into the pool of considerations at least.
5. Increased Search Engine Rankings
Google’s free traffic (and exposure) is a precious gift every entrepreneur can’t possibly reject. SEO strategies have changed. Years back, meta tags, keyword stuffed content, meta description, and optimized titles were the essentials for higher ranking.
But today, Google’s ranking factors have changed. And social signals, which is calculated by the number of shares and recommendations a post gets, is included in this change. So, a solid social media presence can help in improving your ranking and visibility on Google.
6. Increase In Traffic
To entrepreneurs, their website is one of their most valuable assets. Many entrepreneurs offer premium products and services on their website. But if there are no visits, will there be sales? No, there won’t.
From Hubspot’s survey, 80% of marketers agreed that their social media efforts increased their website traffic. From these stats, an incredible benefit of social media marketing can be deduced.
Social media marketing helps you create opportunities through your social media profiles, It works. You need to work at creating engaging content, post them on social media (with a link to your sales page included) and your website blog if you run one. Watch your traffic grow, and then enjoy an increased conversion rate.
7. Increase In Brand Authority
No one will buy a product from a source that isn’t trusted. With a solid social media presence, you won’t only create a channel of communication, but also increase the trust of your customers.
When your customers find your products helpful, they go to their social media profiles to share the good news (mentioning you in their post). And the more your brand name is being mentioned (with positive reviews), the more authority you gain.
Social media marketing has come to stay. The good news is that many smart entrepreneurs have long embraced it. And they are experiencing an increase in traffic, conversion rate, and brand authority.
Unfortunately, some of these entrepreneurs are your competitors. So, the earlier you embrace social media marketing, the better your chances of making enough money–to pay the bills.