LinkedIn has been the foremost business networking site for quite a while now. LinkedIn still has a plethora of potentials for budding entrepreneurs to harness. From brand awareness to creating a viable social media presence, you can trust LinkedIn to be a reliable helper.
With the LinkedIn advertising platform taking the front seat in modern-day content marketing, smart brands are learning to incorporate LinkedIn as part of their online marketing plans.
For those entrepreneurs still wondering what they stand to gain from harnessing the potential of LinkedIn content marketing, there are 5 major benefits. Each of these 5 benefits play a vital role in how LinkedIn is meeting the needs of businesses. In terms of your specific content marketing objectives; from brand awareness to relationship building, and to generating high quality traffic, the benefits abound.
This is how businesses can leverage on LinkedIn content marketing.
1.Consider Using paid LinkedIn ads
Try incorporating paid LinkedIn ads or updates into your promotional strategy. Meanwhile, test the result after one month and decide if you want to continue the process.
There are different plans based on the size of your budget. Choose the low-cost ads plan if your budget is minimal and by all means if you have a huge capital then go with the maximum plan. Statistics show that LinkedIn has over 433 million users worldwide, 40 percent of whom check the platform every day. Therefore, there’s return of value guarantee on any of your paid LinkedIn ads.
Sponsored ads are vital for sharing of information and promoting your original marketing content. They are also the best moves when it comes to increasing your company’s visibility online and for search engine optimization (SEOs). Sponsored ads are vital to the growth of any business organization in this present 21st century.
2. Share The Right Content, Make Your Page More Appealing
Probably the most important rule of LinkedIn content marketing is to always share the right and most relevant information. The network is a little less of a socializing site like Facebook and Twitter.
It drifts towards individuals who really mean business, either in the aspect of business to business (B2B) relationship or of business to customer (B2C) relationship. Nobody really cares what food you just ate or which design of cloth you’re wearing.
Hence, those who live by these codes get the best out of LinkedIn in terms of content marketing. You need focus and a lot of accuracy of content to make the best out of your LinkedIn page
3.Be More Pragmatic In Your Pursuit For Top Talent
Statistics have shown that LinkedIn is the go-to place for the world’s top talents seeking a job. More than 40 million students and recent college graduates have LinkedIn accounts. Your page content and updates say a lot about the kind of company you are and sends a clear message to prospects you may want to attract.
One look at your page and prospects can easily make a decision. One way to start using content marketing to hire talent is to really understand your target. Just as a content marketer needs to know who their ideal target persona is, so should an HR manager.
To succeed you need to dig deep into who your ideal hire is: LinkedIn can almost certainly guarantee you their availability on its platform. Find out what influencers they adore. Identify and partner with influencers in your industry and feature them in your social media or on your blog and share these constantly on your LinkedIn platform.
A more pragmatic approach would be to encourage your human resource team to directly contact candidates through the LinkedIn search option. The search option is very effective in finding talent that fits the bill in their numbers.
4.Have A Good Editorial And Update Plan
As you make plans to develop a solid editorial plan, so you should also have a promotional plan for all your social media channels especially LinkedIn.
Have a content calendar if possible to aid in your LinkedIn content marketing strategy. However, remain as flexible as possible so that you can quickly notice and capitalize on issues that matter, news feeds and trends/gists.
Let your content calendar reflect your LinkedIn channel updates and try to post regularly to carry your readers along.
5. Use Linkedin Groups Properly
LinkedIn groups often send notifications about new posts, this means you’re not only sharing your blog post with people who immediately see it; you’re also using the group’s email list to share it with its audience.
As a professional network, LinkedIn is focused on Business to business (B2B) interactions. Hence, the quality of the contacts you’ll get for any business-related content is much higher than those from Facebook or Twitter.
There is a fear that members of groups can begin to spam the group and so groups often have restrictions on the use of groups. Using groups have to be done strategically, but it is sure a great place to get contacts that easily convert to patronage.
6. Track And Capitalize On Engagement
LinkedIn is a B2B platform which is peculiar in terms of activeness. It tends to be active at certain times during the week. For new users, LinkedIn updates are mostly auspicious to do around 6am, 12pm and 7pm. This is so due to the nature of LinkedIn users being majorly corporate bodies, graduates and students.
If you’re just venturing into LinkedIn promotion, begin by posting at 6am, 12pm and 7pm, observe the equivalents in your place of domicile and don’t just take the stats, observe the trends as well.
Track your posts and updates in LinkedIn’s analytics page to see which of your updates are accepted with the highest level of interaction from your LinkedIn community. You can also schedule your updates to boost the level of engagements. The idea is to discover what works and do more of it.
There is much more you can achieve with a LinkedIn account, but these few are sure to get you more interaction, engagement and conversions.